Friday, 25 November 2016

Localventure Blog .. State of the Union

I first launched this blog in May of 2010 but it wasn't really 'born' or converted into the current format until January of 2013 and now as we near the end of the fourth proper year of blogging I've begun looking at exactly where the blog has taken me and where it is going in the future.

Over the years I've written about some issues specific to my own business : private medical insurance and also more general business matters and also slotted in the odd personal piece about things I've found of interest.

In the last four years I've had over 51,000 hits on the blog, been invited to appear on business podcasts, had a run of tweets trend on twitter, become a well known name in my own field and acquired numerous new clients and introducers as a direct result of the blog.

For 2017 I am really planning to push my business and the blog forward. When I set up my business in 2010 I began with no clients and no income and have built the business to the point where I'm not consistently earning far more than I ever did as a senior employee of insurance companies and the future is looking good to continue expanding the business moving forwards. I continue to invest in technology to support my clients and as readers of the blog will notice since the summer I have been trying to write more here and make the blog more meaningful for my business.

Going into the New Year I personally am going to focus more on developing new social media strategies and inform existing clients and find new ones and I've even taken on a part time marketing assistant to look at my current social media and do some work around the blog, Twitter, FaceBook and LinkedIn to make our efforts here even more effective.

So as we finish 2016, I would guess we will end up with in the vicinity of 53,000 hits on the blog and I wonder, in terms of a target if it's possible in 2017 to get that figure up to 100,000 page views in just one more year ?

Hope you all join us for another year of business blogging.

1 comment:

  1. Today is now officially the busiest ever day on my blog with over 600 hits and still counting - thanks for reading and please feel free to leave comments or ask me any questions about medical insurance or my business generally.

    Phil Knight
    November 2016