Wednesday, 13 August 2014

Guest Blog Post from Roger Edwards from the Marketing, Protection and Finance podcast

I’ve been listening to podcast for years. To my mind they are the ideal way to suck in knowledge and learn new skills and hear inspiring ideas. Admittedly they are much more popular in the States than in the UK mainly because our American marketers are about five years ahead of us in all things digital. Great shows like “The Mad Marketing Podcast” by Marcus Sheridan, “Content Warfare” by Ryan Hanley and “Six Pixels of Separation” by Mitch Joel.

After a little research I realised that there wasn’t a UK Podcast aimed at advisers and providers covering the marketing of protection and finance propositions. I became very excited at the prospect of filling this gap in the market. I could provide a useful resource and also use it as a vehicle to promote my marketing consultancy business.

So I asked a few people what they thought of the idea.

I heard the question, “What’s a podcast?” from quite a few people. Did this put me off launching the Marketing Protection and Finance Podcast? Not at all. I am convinced that the medium is as attractive to the UK audience as it is to those in the US. I just had to be prepared to spend time educating my potential audience to the benefits. A podcast is of course effectively a radio show that you download to listen to at your own convenience. That means you can listen to it in the car, on the train or on the treadmill. Shows of between 15 and 30 minutes fit with commute times and treadmill sessions.  

“Roger you must use video,” came the advice from an agency friend of mine. Whilst I believe that video is good I think audio is better. You can’t (or at least shouldn’t) watch video when you’re driving a car. It’s difficult, and shaky, to watch video on a treadmill. Audio works wherever you are and however long you have.

And the best thing about podcasting and using the interview style I’ve adopted for MPAF, is that I get to talk to lots of interesting people. By talking to advisers, marketers and experts I’m learning new stuff at the same time as I’m creating content for my audience. Though when I interviewed Phil there was a real danger that we might veer off the subject of social media and start talking about science fiction instead.

MPAF is now 6 episodes in and I have another 5 in the bag. I’ve actually have people approach me to appear on the show and I’m very pleased about that.

So please go and download a few episodes and have a listen. If you want to be on the show get in touch.

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