I've used Twitter pretty consistently over the last four or five years for both business and personal use and have a number of accounts with around 4,500 followers.
Being totally honest I've never really had much feedback that for promoting my business Twitter is particularly useful. However on three occasions where I've got to a point with companies or service providers where they were either ignoring me or refusing to be of much use I have turned to Twitter.
One occasion my GP double charged me for a prescription (see previous blogs) and after 8 or 9 e-mails plus one visit and two phone calls they hadn't even acknowledged the contact. However within 24 hours of putting a synopsis on this blog and linking to it on Twitter I had a call from the most senior GP in the practice, problem resolved in one phone call.
Similarly today after two calls and an e-mail over a month (problem with a gas servicing company) I had a call back in less than three minutes after outlining the problem on Twitter.
So maybe in the right hands Twitter can be useful - who knew ?
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