Fell into a old trap recently, one which I've blogged before about on more than one occasion.
Since the end of August I have been snowed under with both client renewals and new business cases. Obviously it's always great to be busy, especially with stuff that makes money for me (as well as helping out clients) but as we move towards December I'm a discovering I have a bit of a dearth of new business prospects to feed into the pipeline.
So over the last couple of months I've done the classic, got on with working the current cases and let the new business marketing slip so that business is looking a little scarce. That said I actually have three or four cases pending and a couple of new prospects have come through in the last few days so it's really not catastrophic thankfully.
Which brings me back to today - back hard at work sorting out some marketing, 9.10pm at night and marketing hard - just like when I first set up my business. Like I said, awesome sauce.
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