In business you do things and sometimes they are mistakes or more particularly they're not mistakes but maybe a course of action chosen isn't quite exactly right. As I mentioned in a previous post I had a meeting last week with a business mentor to discuss a number of issues around Localventure.
In the run up to the meeting and certainly during the discussion one thing came into focus quite clearly and a second thing developed during the session.
Firstly and I'd been brooding about this for a while - LV is doing too much and there's a lack of focus in terms of what we do and how it can be monetized. In basic terms I think that the blog is trying to do too many things and be all things to all men and probably not quite succeeding in any of them.
The further thing was that I felt that the LV idea as developed didn't quite work - perhaps there's a nugget of a working business idea there but still I didn't quite have it 'right'
So having come to the above conclusions I've decided to take some time away from marketing LV quite so hard and have a think about a product or proposition that is focused on a key business service that Localventure can excel at - I have a training course in London in June which may help with this focus and this also gives me a month or so to begin jotting down ideas and trying other ideas on for size.
In the meantime I very much plan to keep the blog going and open for business to keep issuing my thoughts on business and related subjects out to anyone who is interested. Current members and interested parties are very welcome to submit guest blogs as and when they wish - business as usual in other words.
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