Friday, 10 September 2010

E-mail marketing snafu or the stupid, it burns !!!

Last week I received an interesting marketing e-mail from a business I agreed (inadvertantly) to receive marketing and information e-mails from.

I've had about one a month, all above board, most of the content is of little or no interest but so far no problem. Then this company accidently forgot to bcc a portion of their e-mail data base - including mine - so I and around four hundred other people began to receive some very desperate looking sales and marketing messages from companies on this list who had decided that it would be clever to take the suddenly available information and use it for their own ends.

Now I wasn't surprised because to be honest, had I anything currently to sell I might well have considered doing the same thing, however, sitting and thinking about it for 2 nano seconds I realised that it was probably a bad idea, would look pretty sad and is probably illegal in someway.

Suffice to say others moral crap filters didn't work on that day and after about 25 of these unrequired sales solicitations I was getting pretty sick of deleting the e-mails from my Mac, Ipad and Iphone over and over again to the point where I almost deleted the venturelocal@gmail.com address from my e-mail clients. Eventually, one of the sick and tired receipients pointed out the exact legal position and surprise, surprise the deluge stopped.

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